OKX / MCFC CITY STYLE

A NEW ALTERNATIVE FOOTBALL CAMPAIGN

Agency

CAA Brand Consulting

Aim

Develop a 360° campaign for OKX which engages Manchester City fans and feels authentic to the audience.

Solution

City Style. A campaign which gets under the skin of what it means to be a part of Manchester City. Bugzy Malone, iconic Manchester rapper and lifelong City fan, narrates a hero video which pushes the boundaries of branded content..

Team

Tom Day – Director
Roland Tiffany, Ross Dexter – Creative & Art Direction
Ben Greening, Megan Freeman – Design & Creative
Sam Williams, Nikita Sharma – Creative Strategy
City Studios – Video Production